What Inbound Revolves Around
Answer potential customers’ questions and concerns through shareable, targeted content.
Gain lifetime customers by delighting them back into the marketing funnel using marketing automation.
Create custom campaigns that fit your customer's’ needs, providing them with quality content in a time and place that best suits them.
With everything working together, you’ll be able to focus on monitoring your campaign and creating unique content.
The Buyer's Persona and Journey
Before you start marketing, you have to know who you’re marketing to. The buyer’s persona is just that—a detailed look at your target demographic. Rather than focusing on one vague demographic, inbound marketing encourages businesses to identify their ideal customer (or customers!) and get to know more about them in order to send them on a buyer’s journey that answers the specific questions they have.
When creating your buyer’s persona, put yourself in their shoes. What are some questions and concerns they may have when it comes your product or service? How are they currently getting their information about your industry? Do they already have a go-to business? What social media platforms do they use? Do they have kids? Collecting both demographics and personal information about your target consumer allows you to expand upon your buyer’s persona and create a complementary buyer’s mindset that gives you a holistic idea of what they are really like, giving you the leading edge when marketing to them.
Once you’ve created your buyer’s persona and mindset, you can then send them on a buyer’s journey that makes them aware of a problem they have, gives them the tools to consider a solution, encourages them to make a purchasing decision, and reinforces their relationship with the business by delighting them with ongoing experiences.
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