A marketing strategy isn’t complete without data to back it up. Asking yourself “Why?” is just as important as asking “How?” when coming up with a marketing plan for your business. When creating your next digital marketing plan, be sure to use these inbound marketing statistics to convince your boss (or yourself!) that inbound marketing… Read more »
There’s no argument that frequent and quality content is essential for any business to be successful online. But even the businesses that do adhere to this often forget that creating content isn’t limited to targeting customers in the purchase stage of the customer life cycle only. It’s easy to forget that customers are varied and… Read more »
(Warning—spoilers ahead!) Any hard-core Game of Thrones fan can attest to these few overarching themes that appear in both the novels and TV series: change and adaptability; royalty and power; duty and sacrifice; honor and respect; and freedom and opportunity. But can these themes possibly relate to those of something so dissimilar as inbound marketing?… Read more »
So you’re ready to dive into inbound marketing, but you’re not sure where to start. Follow these seven simple steps to create your very own inbound marketing campaign that drives traffic to your site, gets you higher-quality leads and ultimately helps reach your marketing goals. Step One: Create a Timeline and Pick Your Goals You… Read more »
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