HubSpot’s 2015 INBOUND marketing conference is, annually, one of the year’s top professional events for marketing and sales innovation. If you’re not already familiar with the inbound marketing movement then it’s time to get on board, as inbound leads cost 61% less (on average) than outbound leads per HubSpot’s analytics—and those are numbers you can’t… Read more »
Any marketing professional that has been working with inbound or content marketing might find this question a little difficult to answer. Why? Well, they inherently rely on one another to be successful. Let’s look at the definitions from the experts themselves to get a better idea of what the two are: Content Marketing as defined… Read more »
You’re ready to jump on the inbound bandwagon, but you’re hesitant to take to the idea to your boss. You’ve noticed in your research that ROI can be difficult to show within an inbound marketing campaign, especially if your business has never done it before. You’re not the only one who is finding it difficult… Read more »
Need a little inspiration to dive into your next marketing strategy? Take a look at our favorite inbound marketing quotes from our industry’s most prominent influencers. “Don’t build links. Build relationships.”—Rand Fishkin, Founder of Moz “It’s no longer about pitching the Today Show. It’s about creating content that will attract the Today Show.”—David Meerman Scott,… Read more »
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