There’s no argument that frequent and quality content is essential for any business to be successful online. But even the businesses that do adhere to this often forget that creating content isn’t limited to targeting customers in the purchase stage of the customer life cycle only. It’s easy to forget that customers are varied and… Read More
Quantity can be just as important as quality when it comes to using content to market your business. The more content you produce, the more likely you are going to see results sooner rather than later. But when you’ve depleted your arsenal of great content ideas, how do you keep coming up with them? Here… Read More
(Warning—spoilers ahead!) Any hard-core Game of Thrones fan can attest to these few overarching themes that appear in both the novels and TV series: change and adaptability; royalty and power; duty and sacrifice; honor and respect; and freedom and opportunity. But can these themes possibly relate to those of something so dissimilar as inbound marketing?… Read More
As the founder of two partner companies, Designzillas and Marketingzillas, I have had the unique opportunity to see success in two areas of advertising online: digital marketing and website design. But even with two teams that have very diverse skill sets, there are three things that are consistent with both—and I’m certain they are the… Read More
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