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Our Blog

The Latest From Our Team of Cyberspace Explorers

How to Rule at Business Blogging

September 18, 2015 - By Nick Osler
Categories: Content Marketing -

For business owners, posting to your blog might be towards the bottom of your daily to-do list. You’ve posted a couple of times, got a few people to read it, but in the end it didn’t really make a huge difference to your website traffic or conversion rates. When it comes to blogging, quality and… Read More

importance of blogging
email marketing

7 Reasons We Still Love Email Marketing and Why You Should Too

September 17, 2015 - By Nick Osler
Categories: Digital Marketing -

According to HubSpot’s marketing statistics, more than 50% of people actually read most of the emails that come into their inbox. So, it’s no wonder that digital marketing agencies are still embracing the power of email marketing. Here at Marketingzillas, we still use emails as part of our inbound marketing strategies to nurture leads into… Read More

Content vs. Inbound Marketing: What’s the Difference?

September 16, 2015 - By Danielle Irigoyen
Categories: Content Marketing, Inbound Marketing -

Any marketing professional that has been working with inbound or content marketing might find this question a little difficult to answer. Why? Well, they inherently rely on one another to be successful. Let’s look at the definitions from the experts themselves to get a better idea of what the two are: Content Marketing as defined… Read More

content marketing vs inbound marketing
inbound marketing ROI

Proving Inbound ROI to Your Boss

September 15, 2015 - By Nick Osler
Categories: Digital Marketing, Inbound Marketing -

You’re ready to jump on the inbound bandwagon, but you’re hesitant to take to the idea to your boss. You’ve noticed in your research that ROI can be difficult to show within an inbound marketing campaign, especially if your business has never done it before. You’re not the only one who is finding it difficult… Read More

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