With the recent release of Pizza Hut’s functional turntable pizza box, I started thinking about all of the ways we are now able to make marketing more interactive than ever before. Thanks to Pokémon Go, marketers are beginning to explore ways to blur the lines between digital and traditional marketing—oftentimes using both to achieve high-impact, unforgettable… Read More
Since the late 70s, we’ve been slowly moving toward a method of communication that is incredibly fast and extremely intimate. Because of this, the way marketers reach the people interested in their products has drastically changed. We want messages that fulfill our needs and address our concerns. And we want the companies that are sending… Read More
Have you looked at the traffic coming in organically to your site? There is a strong likelihood that a noticeable amount of traffic is coming through mobile. Does your website play nice with mobile? Circle ‘Yes’ or ’No.’ This is a binary answer for Google and a ‘no’ answer is going to hurt you a… Read More
If you think that the majority of your meetings are a waste of time, you’re not the only one. In fact, 47 percent of people think that meetings are unproductive. So, nearly half of the people you sit around the conference table with for your Monday morning production meeting have absolutely no desire to be… Read More
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